A smile as a tool

Politeness in diplomacy

Fear of polite words

How to Be an Interesting Parent to Your Child

Morning rituals

Hippotherapy for the elderly

Blonde Day

Brunette Day

Fear of the blackboard in school

This article examines the phenomenon of the "Russian gaze," which became an unexpected global trend in early 2026. Based on analysis of media publications, social media content, and expert commentary, the nature of this phenomenon, its cultural roots, and mechanisms of dissemination are reconstructed. Particular attention is devoted to the paradoxical situation: at a time when Western countries are attempting to "cancel" Russian culture, global interest in it not only does not fade but acquires new, viral forms. Accompanying trends are also analyzed: the fashion for "Slavic chic" in clothing, the popularity of Russian music abroad, and foreigners' attempts to master the elusive specificity of Russian facial expression.

This article examines the phenomenon of the "Russian look," which became an unexpected global trend at the beginning of 2026. Based on an analysis of publications in the media, on social networks, and in expert commentaries, the nature of this phenomenon, its cultural roots, and mechanisms of spread are reconstructed. Special attention is paid to the paradox of the situation: at the moment when Western countries are trying to "cancel" Russian culture, interest in it worldwide not only does not fade but also takes on new, viral forms. The accompanying trends are also analyzed: the fashion for "Slavic chic" in clothing, the popularity of Russian music abroad, and attempts by foreigners to master the elusive specifics of the Russian facial expression.